How I Grew My Blog Traffic 500% By Following A Daily Checklist
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Want to know how I keep my business growing smoothly and steadily? Well you're in luck, because today I'm going to give you a little glimpse into what my daily work routine looks like.
And I'll be honest. There are A LOT of business tasks I have to manage to keep my traffic growing and business is expanding. This list by no means covers it all. However, it's a great start if you want to understand the basics of what goes into running a blogging business.
If you haven't started yet, you can check out my How to Start A Blog in 15 Minutes tutorial here.
I Post To My Instagram Account
Instagram isn't for everybody, and I know I was certainly one of the last people to start using the platform. But you’ve got to admit, Instagram has a massive following of people who love being on it.
If you can create or have access to super high-quality photos, Instagram can be a great way to bring people back to your site.
Right now I have a daily reminder set in my phone to make sure I consistently post new photos with great captions to Instagram.
I also make it a point to leave a sincere and thoughtful comment on at least one photo on someone else's account in my industry. This is a good way to start connecting with others and have your name start to stick in people's minds.
I Post To Pinterest Group Boards
If you haven't yet read my top strategies for winning on Pinterest , do it now! Pinterest group boards have made an enormous difference in my traffic in the last couple of months.
Not only am I a contributor to around 25 high quality boards, I've also started my own group board that helps me connect with other bloggers and influencers. So each weekday, I have my assistant pin one of my pins to each of the group boards I belong to.
This helps spread the word on that particular post and creates a forever place mark on Pinterest where people can find that pin again and again.
Wanna join this group board? You can apply here.
I Moderate My Pinterest Group Board
Another less exciting task I do on a daily basis? I moderate my group board. It's one of those facts of life that group boards tend to get a little wild if they aren't moderated regularly.
Sometimes people will spam, or they will start posting irrelevant content. I’ve found that if I keep a close eye on my board, the overall quality of the board remains high and all of my contributors benefit from the repins they receive on the board.
Interested in joining? I'm accepting new contributors here.
I Respond To Comments On My Blog
One daily task I love doing is responding to my blog comments. If someone comments on one of my posts, you can bet your buns I'm going to do my very best to respond to them within a day or so.
All of the top bloggers I know respond directly to people's comments, and it's a great way to build rapport and connect with your readers. I highly recommend it!
I Re-pin Pins From Pinterest To The Tailwind Scheduler
Here's another task I hand over to my lovely assistant. To keep my Pinterest account active and helpful, she finds high-quality pins on each of the group boards I belong to, and repins them to my Tailwind scheduler.
Tailwind then decides what time of day would be best to share this pin, and adds it to one of my personal boards. Currently Tailwind is repinning about 10 pins per day to my boards.
I Check For Broken Links On My Site
Another not so fun but super important daily task is checking for broken links. I use the WordPress plugin Broken Link Checker, which automatically scours my site and delivers me a report daily to let me know if it finds anything.
When it does, I promptly go in and fix the link situation. Broken links are terrible for SEO and can seriously affect your Google rankings. I suggest saving yourself 10 to 15 minutes a day to make sure that all of your links are properly assigned.
I Freshen Up An Old Post
You know those old blog posts that you wrote in your early days that really don't look so slick anymore? You know the ones I'm talking about. They usually have some odd formatting, a few spelling errors, and a bunch of outdated images. They look old and tired!
There's nothing wrong with having older posts on your site assuming that the content is evergreen and still useful. But it's a great idea to go through and spruce them up a little bit so that when people come across them it isn't so obvious that they weren't posted last week.
I give myself 15 minutes every weekday to grab an old post and give it a fresh haircut. Usually I will give it some fresh images, change any strange formatting, add a content upgrade if it doesn't have one. Then I’ll give it a fresh Pinterest pin and a Click to Tweet. This is usually all that is needed to take an older post from bleh to beautiful.
I Dictate And Edit New Blog Posts And Newsletters
You knew this one was coming right?
I don't know about you, but writing posts and newsletters gives me a little bit of anticipation anxiety.
It's kind of like working out. I love doing it, and I always feel better afterwards, but the idea of getting started brings out my inner drama queen.
That being said, amazing content that your readers can't wait to get their hands on is the lifeblood of your business. I try to write at least part of a post or newsletter each day and then edit once a week before I send them to Queenie to be scheduled.
Want to know my secret to creating content at warp speed?
I Respond To Important Emails
The last thing I do (and I want to emphasize that it's the last thing) is I respond to any emails that need my attention. One of the best things I ever did for my productivity was when I stopped checking my email first thing in the morning.
Let’s be honest, email is a total rabbit hole. Once I dive into my email and take care of everyone else's problems, there is rarely anything left for me to create my best work.
So now, I do all of the important work for my business first, and then I check email at the end of the day. Eventually I will probably start outsourcing this task, but for now, it's still manageable enough that I take care of it.
Tasks I Do 1-2 Times Per Month
In addition to the tasks I do everyday, there are a few I batch once or twice a month to keep everything running smoothly. Batching is one of my favorite productivity tips, and it works for so many different tasks. Here are a few of them:
I Do A Photoshoot For The Blog
Every month or so, I drag out all of my equipment and props and do a big photo shoot for my blog. These are the images I use on my blog posts, Pinterest pins, freebies, and pretty much everything else that requires images.
I love photography, but that being said, it's not something I want to do every single week. When I take my photos, I want to do them right. I use a professional DSLR (Canon Mark III), lighting equipment, and a tripod to take my photos.
Then I import them to Lightroom to do a full edit of all of the pictures I take. All of this means that it is a pretty big ordeal and it's definitely a great task to batch every month. This is also the time when I do my next photoshoot for Sassy Styled Stock and upload them to the membership platform.
If you're looking for an easy and free online photo editor, I use and love Picmonkey.
I Create Content Upgrades And Other Freebies
Another task I usually do on a monthly basis is create any content upgrades or freebies. Because these can be kind of time consuming, I keep a running list of projects I want to create and then do them all at once.
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I Plan My Content For The Month
One of my favorite monthly tasks is planning out all of my blog content for the month. If you aren't doing this yet, I highly recommend it! I used to just come up with blog posts the day before I needed to post and hope I had some good ideas.
Now, I spend part of one workday each month coming up with a full list of blog post ideas, newsletter ideas, and photo ideas to keep the following month running smoothly. This has by far been one of the best things I have done to take the stress out of content creation and planning.
I Create Training Videos
I've recently hired an assistant, so I'm still in the stage where I am occasionally creating training videos for her to watch and implement. Some of these I do on an as-needed basis if there is something she needs right away.
But many of them I batch and create all at once so I can give them to her once she's reached the next stage in her training. Let me just say that training videos have been a godsend!
They are super easy to use, and I feel like they are pretty easy to learn from as well. The great thing about video tutorials is that your assistant can watch them over and over as needed.
This isn't something that can be done very easily if you train someone in real time and hope that they remember all of the details. Another reason I love recording video trainings is because they can be used in the future as well.
If you need to hire a second person to manage the workload, or your current assistant has to move on for some reason, having a folder full of recorded trainings means that you won't have to spend all of those hours again with someone else.
So how do I do it?
I use Screencast-O-Matic to record my screen as I walk the viewer step by step through each training process. Screencast-O-Matic lets you create free training videos that are 15 minutes or less, which is perfect!
For long tutorials, I just create multiple 15 minute videos. Breaking it up this way makes it easier to find and revisit different sections of the tutorial anyway. After I've created one, I simply upload it to our coworking OneDrive folder so she can view them at any time and start working on the tutorials.
So what daily tasks do you need to implement into your routine? Let me know in the comments below!