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3 Reasons Your Blogging Motivation Has Vanished
(And How to Get it Back For Good!)
Another week goes by.
You have that terrible nagging feeling in the back of your head that's telling you it's time to write another post. You put it off, only to feel more guilty.
Every day you dread writing posts and can't figure out why. Why, when you want to have a profitable blog so badly, do you dread the actual act of blogging itself?
I'm going to tell you why, because I have spent many years in this exact spot!
Are you ready for it?
These are the biggest reasons you don't feel motivated to blog regularly...
#1. You don't feel clear about how blogging becomes a business.
Did I hit the nail on the head? This one has been a HUGE limiting factor for me in the past.
The fact is, if you can't truly "see" in your head how your blog is going to turn into a profitable business, you're going to procrastinate on doing the work it takes to get there.
At the end of the day, you've got to have clarity.
You have to have that crystal clear vision of EXACTLY how everything you are doing is going to come together to help you meet your ultimate goal (a part time or full-time income from your blog).
When you don't have this vision, you flounder.
You get distracted easily, you waste time tweaking things and checking Facebook, and you never really dive into the hard tasks that you don't want to do.
Clarity. Is. Everything.
So how exactly do you get this clarity? How are all these blog posts you are writing going to add up to a profitable blogging business?
This, like many things in life, is not a completely cut-and-dry situation.
I've pretty much based my entire Build A Profitable Blog course on this exact topic, showing you step-by-step how to create a profitable blog from scratch and keep it running smoothly every month.
But let me give you the basics. Check out this fancy little graphic below!
Is it starting to make sense now?
Your blog posts are the nets you use to catch your fish from places like Pinterest, Twitter, Facebook, other people's blogs, etc.
And by fish, I mean readers! This is the bait you give to reel them in.
Once these readers come to your blog post, they are pleasantly surprised to find some awesome content and an opt-in freebie they can't wait to get their hands on!
This opt-in is the real reason you want to get readers- To build your email list.
Your email list is everything in the blogging world. It's the only list of "followers" you actually own, which makes it incredibly valuable to you.
Everyone else- followers on Facebook, Instagram, Pinterest, etc- Don't belong to you and can be taken by there respective owners at any time.
(ie. Instagram changes their algorithm again or Pinterest de-ranks you and POOF! They're gone.)
Your email list is YOURS and that is why it is the only asset you should truly rely on in your blogging business.
Once readers join your email list, your job is to help them as much as you possibly can and build a strong relationship with them so that you are somebody whose emails they look forward to.
Note- This is where you will make most of your money with blogging. (Shocking, huh?)
Once you have that great relationship with your readers, you can sell your own products, recommend affiliate products, and offer services to help them on their journey.
Now you have a business.
So back to number one...
If you are struggling to stay motivated with writing blog posts, it's likely because you haven't previously understood the path blogging takes in the money making process.
Now you do, and I recommend you keep this little graphic handy and keep freshening up that vision and clarity on a regular basis so that you can visualize exactly why the writing and posting matters so much.
Ok, onto the next self limiting factor...
#2. You're being a perfectionist.
The second big reason you aren't feeling motivated to write your posts each week is because you're a bit of a perfectionist.
You're worried that your writing won't be good enough or unique enough to matter.
Maybe you feel like your sentences don't flow well and you're writing isn't about to win a Pulitzer. (No one else's is, either.)
You're scared to put your work out there because people might actually read it.
Sis, you've got to stop doing this to yourself.
I've been blogging for more than a decade now, and let me tell you, perfectionists get CREAMED in this Wild West blogosphere.
With so many tasks on your plate that you must get done in a timely manner, their simply isn't room for perfectionist tendencies.
I know it's tough, but you've got to get used to putting out B- work and calling it good enough. Because at the end of the day, no one cares how absolutely polished every sentence and every blog post is.
Your readers want help. They want your advice.
And I'm going to get a little tough-love on you…
If you aren't giving them that help and advice because you're too worried about your own work being perfect, you're being a little bit selfish.
Oof. Yep. It's tough to hear, isn't it? (Newsflash, that was me FOR YEARS.)
So try to let go a little bit.
Realize that action and implementation is worth far more than perfection will ever be in this industry, and you might find it a bit easier to get those blog posts out.
#3. You have hidden fears about your blog.
If you hadn't noticed yet, the last two points I've made have been things I have struggled with for a long time. This last point is no different.
Another big reason you constantly procrastinate on writing blog posts is because you've got some hidden fears and limiting beliefs about your blog.
Maybe it's that you're worried people will actually read it.
Or you've finally added your name and photo to your blog and you're feeling a little exposed.
Or you've got some hidden fears about what will happen if your blog is wildly successful. A few examples of this might be:
- Will my husband resent that I make more money than him?
- Will my parents be disappointed if I quit that job I went to college all those years for?
- Will society see me as a bad mom if I stop staying home and start working instead?
Take a quiet minute to think about what you're really scared of. What are you REALLY worried will happen after you write these posts? What kind of backlash is your mind fabricating?
And once you've got your answer, SQUASH IT.
These stories we tell about ourselves aren't true, and they aren't helpful. They're trying to hold you back because that's what our brains were designed to do.
Once you can get past these fears and limiting beliefs, motivation will flow so much easier!
We've all got fears and limiting beliefs that hold us back, but it's up to you to overcome them so you stay focused and motivated towards your goals!
Be brave, sis. The gold is there for those who leave their comfort zone.
And if you aren't sure which things you should be working on next in your blogging business, make sure to grab my Profitable Blogging Blueprint below!
It will walk you step by step through every action you need to take, in correct order, to create a profitable blog from scratch.
Ready to start stocking your pantry full of your own preserves? Grab these editable canning jar lids as a perk of becoming a subscriber, and you'll have shelves of beautifully labelled jars in no time.