The secrets to incredible traffic that I've gleaned from four top rated Pinterest courses.
Find out how I tripled my blog traffic in just one month using these 5 top Pinterest strategies! Then implement them, be consistent, and watch your traffic skyrocket too.
How to Get Your Pins Seen on Pinterest
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Want to know how to get your pins noticed on Pinterest? That is the big question!
What you might not know is that getting your pins seen is a lot easier than you think! Pinterest may seem complicated at first, but there's a few things you should know about it.
First, Pinterest is a search engine. Many people think of it as a social media platform, but it isn't.
You type keywords into the browser bar and it brings back search results for you.
When you treat Pinterest like the search engine it is, your pins are bound to start gaining some traction.
The second thing you need to know about Pinterest is that it is super visual.
One of the big keys to getting your pins seen is to make sure that they really stand out among the rest. And that's what this post is all about!
1. Make Them Bright and Colorful
One of the easiest ways to get your pins noticed on Pinterest is to make them bright and colorful. Bold colors stand out on Pinterest because people are scrolling so fast they need something to catch their eye. Warm colors like red, orange, and pink tend to do a lot better than cooler colors like blue, green, or purple.
But what if my brand colors aren’t bright and warm??
This is one of those times when I say forget about your brand colors! While branding is super important overall, there is really no reason to brand your pin colors if the colors you use on your website are muted and neutral.
Now, you can certainly brand your pins using your signature or logo, and I highly recommend doing that so people recognize your pins right off the bat.
When it comes to colors and pin templates, it's always a good idea to test, test, test! You never know for sure what's going to work in your niche until you try it out.
If you are new to Pinterest, or you've been using Pinterest for a while but aren't getting great search traffic from it, I'd recommend making 10 or 15 different pin styles and seeing which one gets the most repins. In fact, it's a good idea to keep testing out a few different templates per month for as long as you use Pinterest, because you want to stay on top of what's working.
2. Make Sure the Text is Large and Easy to Read
Ugh. If I had a nickel for every time I saw a pin that was just about impossible to read, I'd be rich!
Yes, I know script fonts are beautiful.
Yes, small text is “in” right now with many blogs.
Don't do it!
You have to remember that people on Pinterest are scrolling a million miles a minute. Their simply isn't the attention span to stop and try to read each pin to see if the words entice you. Nope, pinners will simply scroll by.
This is why it's so important that you make sure your pins are easy to read. Choose a standard font, and make sure it's big! You don't want too many distracting visuals on your pin.
When your pin is bright, clear, and easy to read, it's already more likely to be seen than 80% of the pins out there.
This can give you a huge advantage, so take it! Once you have that template in place, you can start to think about using the right words on your pins to attract the most eyeballs. Which brings me to...
3. Use Power Words and Descriptive Language
If you go to Google and search for power words, you'll quickly see that there are hundreds of power words out there. That's great!
Power words are words like:
- Must-know
- Powerful
- Genius
- Incredible
- Skyrocket
These are words that pique people’s interest and make them want to click through to your blog. They take an otherwise bland title and make it exciting and click worthy.
The first job a good pin has is to simply be seen. It needs to be bright, clear, and readable. After that, the pin needs to make the reader want to click it. And it does that by using enticing words that promise something!
Let's take a look at these two pin titles.
Example A. How to Make Cold Brew Coffee
Example B. 3 Must-Know Ways to Make Delicious Cold Brew Coffee in Under 5 Minutes
Which one do YOU want to click on?
My advice is to print off a giant list of power words and keep it by your keyboard so you always have it when you need it. This tip doesn't just apply to pins, it also applies to headlines, titles, descriptions, and more.
4. Add Keywords to Your Pin, Description, and Board Titles
Remember how I said that Pinterest is a search engine? Well, search engines use keywords to know when to display certain search results. If you aren't using keywords in your pins, you don't have a hope of that pin being seen!
For each blog post I write, I choose a keyword that I will use in that post and on the pins I make for it. This is one of the little secrets I learned from taking Pinterest Traffic Avalanche. The keyword on your pin and the keyword on your blog post title need to match.
You also need to include this keyword in the pin’s title and description. This is how Pinterest figures out what your pin is about and who they should show it to. It's an added bonus if you happen to have a board with the same title as well.
Everything I'm sharing with you here is really the secret sauce to ranking your pins in Pinterest. You need a pin that stands out, is easy to read, and is properly keyworded to show up at the top of the search results.
5. Add Your Pins to Tailwind Tribes
My last tip for getting your pins noticed on Pinterest is to take those amazing pins you've created and get others to share them for you! You do this by joining Tailwind Tribes.
Tribes are a feature of Tailwind that bring groups of contributors, usually categorized by niche, together to share each other's pins.
This is a great strategy and is fully approved by Pinterest. It gives your pins more repins, ultimately showing Pinterest that people like it. When Pinterest notices that people like your pins, they send you more traffic!
The key to getting lots of traffic from Tailwind Tribes is to find active Tribes with contributors who are looking for your kind of content. The best way to do this is to cycle through different Tribes until you find ones that work for you.
It can be hard to tell at a glance which ones have the perfect group of contributors for your content, so you'll just need to try them out a handful at a time and let go of the ones that underperform.
When you do find a handful of great Tribes, however, and you add some stellar pins to them that people want to click, you'll see your traffic start to really take off.
Conclusion
Getting your pins seen and ranked on Pinterest isn’t nearly as complicated as many people think. In fact, there is a pretty straightforward formula that will help you get there. Of course, Pinterest takes months to rank content, so you will need to put in the work before you see the traffic flowing in.
Here are my best tips for getting your pins seen on Pinterest:
- Make them bright and colorful.
- Make sure the text is large and easy to read.
- Use power words and descriptive language.
- Add keywords to your pin, description, and board titles.
- Add your pins to Tailwind Tribes.
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