Now here's something to keep in mind.  

Pinterest really doesn't want users “tricking” people into thinking they are going to get blog content when they really just go to a sign up page. To stay on Pinterest’s good side, you'll want to do a few things. 

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1. Do your best to flesh out your landing page with plenty of information about your opt-in.

Let people know what they will get out of it, how long it is, how interactive it is, and how soon they will get it in their inbox after they sign up.  

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2. Try to include plenty of images and testimonials if you can.

A short video introducing people to your freebie goes a long way as well! The key here is that you don't want people to land on a page that simply has a headline asking them to sign up, and then a sign up form.  

Pinterest wants to know you're sending people to high quality pages, and part of the way they know this is by checking your time-on-page. If people bounce off of your page quickly after they get there, Pinterest quickly pushes your pins down in search so fewer people see them. 

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3. Be very honest in the pin and pin description that you'll be asking people to sign up using their email address if they want to get the freebie.

I recommend using text on both the pin image itself and in the description that tells them, “Sign up to receive this freebie in your inbox."  

It also helps if you can include a small thumbnail of your freebie on your pin image itself. 

The key here is to make sure that people's expectations match what they get when they come to your landing page.

They should see a picture of the freebie on your pin, and then see that same image on the landing page. They should also know going into it that they'll need to sign up to get it. This is a smart way to manage expectations and show Pinterest that you aren't trying to deceive anyone or trick them into doing anything.
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So how many times should you pin it on Pinterest? 

I recommend creating somewhere between 5 and 10 pins for your landing page, and spreading them out over a few months on Pinterest. Make sure to share them with any Tailwind Tribes​ you are in as well. Tailwind Tribes is an excellent way to get more repins on that pin, which will grow your list exponentially. 

For example, if five tribe members share your pin on their feeds, and they each have 10 followers see it and sign up, you are potentially getting 50 new email subscribers just for sharing that pin one time in one tribe. It's really incredible!  

One thing I have noticed many new bloggers forget is to share their opt-in freebie in multiple different locations on their blog.

This is really one of the big keys to getting your opt-in conversion rate as high as possible. 

Right now the typical opt-in rate in the blogging industry is somewhere between 1% and 4%. It's not very high!

At the same time, I routinely get between 6% and 11% opting in on a daily basis, even as my traffic grows. 

Part of this is due to using higher quality opt-in images and enticing headlines and descriptions. The other part is that I really take advantage of my blog real estate. I don't just rely on pop-ups... I also use a notification bar, end of page static opt-ins, a “start here” page, and more.

You can check out this post here to get a detailed guide to all of the different places on my blog that I promote my freebies. 

The other piece to this puzzle is that it's a good idea to have a small handful of different freebies. All of them should relate closely to your niche and what your readers need of course, but the closer your freebie is to the post it's shown on, the more likely someone is to sign up.  

This is why I have a general blogging freebie, a Pinterest freebie, a content planning freebie, and a blog post checklist freebie.

They are all designed for the same type of person who comes to this blog, but I can mix and match the ones I want to offer based on what that particular post or page is about. 

You've probably noticed within Facebook business groups that “share threads” have become a big thing. In my ​Blogging Boss Mom's Facebook group  , we have both a blog post share thread and a freebie share thread that we run every week. 

This is a great way to get your freebie out in front of other audiences. People love to get free downloads that are high quality and super useful, and I always gather a few more when I post my freebie on one of these threads. 

Now, there is a huge caveat here I have to mention. 

There is a big, big difference between your typical share thread and a “share all” or “pin all” thread. Share-all and pin-all threads are threads where every contributing member is expected to share every single post within that thread.  

The idea is that everyone who posts is given a boost by all of the other contributing members. The problem?

This is a spammy practice and can get your Pinterest account banned, among other things. Don't engage in them! 

Here's an example of one I came across...

Have you created your own Facebook group yet? If so, this is prime territory for sharing your best freebie. I've pinned my Pinterest freebie to the top of my Facebook group Blogging Boss Moms​, and it has worked out really well for me.

Many people will join Facebook groups just for the community and support from other people who are like them. Often times they won't know much about you or your business, and they may not even realize that you are the moderator and owner of the group! 

Adding your freebie with a link to your website in your Facebook group is a great idea! It helps establish who the group belongs to, how each person can learn more from you, and it of course builds a connection with them when they join your email list. 

Another thing I do to convince people who are already on my email list to join my Facebook group is to let them know about my pinned freebie. If someone signs up to receive my Profitable Blogging Blueprint, and then learns in one of my later emails about my Pinterest freebie, I make sure to mention they can get it by checking the pinned announcement at the top of the group.  

This is a great way to get some overlap where people are signed up for your emails and also part of your group.

It keeps them engaged, makes them feel like they're part of your community, and of course gives them more useful products to help them on their journey.